Aligning a long-standing reputation with a more cohesive, professional brand
Client
Vescio's Sportsfields
Industry
Construction
Vescio’s Sportsfields had built a strong reputation across Central Kentucky and beyond—but over time, the brand had fallen out of step with the scale and quality of their work.
Working with schools, universities, and organizations across the region, their projects reflected a high level of expertise and reliability. But their visual identity and marketing materials didn’t fully communicate that same level of professionalism.
The opportunity was to create a unified system—one that could better represent the scope of their services, the quality of their work, and the institutions they serve.
About the Client
Vescio’s Sportsfields is a Lexington-based company specializing in the design, construction, and maintenance of athletic fields. With decades of experience, they work with high schools, colleges, and organizations throughout the region to deliver durable, high-performance playing surfaces.
Their work spans a range of projects—from new field construction to ongoing maintenance—supporting programs at multiple levels of competition. Known for their reliability and hands-on approach, Vescio’s has built long-standing relationships across the communities they serve.
Grounded in practical expertise and regional experience, their focus is on delivering consistent results in environments where performance and durability matter.
