Bringing clarity to a content-heavy site
Client
University of Kentucky
College of Social Work
Industry
Higher Education
The College of Social Work at the University of Kentucky serves a wide range of audiences—from prospective students and current faculty to community partners and researchers. Over time, the website had grown to reflect that complexity, making it increasingly difficult for users to quickly find the information they needed.
The challenge wasn’t a lack of content—it was how that content was organized, structured, and presented. Key information was buried, navigation was inconsistent, and the overall experience felt fragmented.
The opportunity was to simplify and restructure the site—creating a clearer, more intuitive experience that could support a wide range of users while making the most important information easier to access.
About the Client
The University of Kentucky College of Social Work is a nationally recognized program focused on education, research, and community impact. Serving students across undergraduate, graduate, and doctoral programs, the college prepares professionals to address complex social challenges through practice, policy, and advocacy.
With a broad audience that includes prospective students, faculty, alumni, and community partners, the college relies on its website as a central hub for information, resources, and engagement.
